Price elasticity of demand (PED) is defined as the responsiveness of the quantity demanded of a good or service to a change in its price.

In other words, it is percentage change of quantity demanded by the percentage change in price of the same commodity. In economics and business studies, the price elasticity of demand is a measure of the sensitivity of quantity demanded to changes in price. It is measured as elasticity, that is it measures the relationship as the ratio of percentage changes between quantity demanded of a good and changes in its price. Price elasticity is almost always negative, although analysts tend to ignore the sign. Only goods which do not conform the law of demand, such as Veblen and Giffen goods, have a positive PED.

In simpler words: demand for a product can be said to be very inelastic if consumers will pay almost any price for the product, while demand for a product may be elastic if consumers will only pay a certain price, or a narrow range of prices, for the product. Inelastic demand means a producer can raise prices without much hurting demand for its product, and elastic demand means that consumers are sensitive to the price at which a product is sold and will not buy it if the price rises by what they consider too much. Drinking water is a good example of a good that has inelastic characteristics - in that people will pay anything for it. On the other hand, demand for sugar is very elastic because as the price of sugar increases there are many substitute goods which consumers may switch to.

Various research methods are used to calculate price elasticity, including test markets, analysis of historical sales data and conjoint analysis.

From Wikipedia under the GNU Free Documentation License
Sun Feb 7 23:10:47 2010

True or False: The value of the price elasticity of demand is equal to the slope of the demand curve.?
Q. Aplia homework question! True of False: The value of the price elasticity of demand is equal to the slope of the demand curve. I think this is false because when the demand curve is straight and hence has the same slope, the price elasticity value can be different.
Asked by mikekennedy341 - Mon Sep 22 00:46:13 2008 - - 2 Answers - 0 Comments

A. false and bullshyte
Answered by mel - Mon Sep 22 00:54:24 2008

In relation to Price elasticity of demand what is unitary elastic?
Q. Can you explain it to me in simple terms and maybe give me an example? Thanks!
Asked by Sarah O - Sun Feb 8 08:56:00 2009 - - 1 Answers - 0 Comments

A. Unitary elasticity is when price elasticity is equal to 1 (on the nose). If some is greater than one [>1] it is said to be elastic, less than one [<1 ] it is said to be inelastic.
Answered by axesenzon - Sun Feb 8 09:40:35 2009

Can a change in total revenue be predicted using price elasticity demand?
Q. Can a change in total revenue be predicted using price elasticity demand?
Asked by hahahehe - Sun Jun 17 20:54:10 2007 - - 3 Answers - 0 Comments

A. yes basically, when PED is inelastic at a certain price you increase the price as the proportionate increase in price is higher than the fall i quantity demanded. so, total revenue rises. the opposite is true when PED is elastic at a price. in this case when you decrease the price, the fall in price is proportionately smaller than the increase in quantity demanded. so, total revenue rises.
Answered by Kugs M - Mon Jun 18 04:43:41 2007

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From Google News Search: "Price elasticity of demand"
Sat Feb 27 20:01:33 2010

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Figure 1 Quantity and Price for Beef The price elasticity of demand

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market where elasticity of demand is high and extract some of the consumer surplus from consumers in the sub market where it is thought the price elasticity of demand is lower Examples of Market Separation include Discounts to Seniors OAPs for entry to theatres meals in restaurants and travel on buses and rail

Supermarkets accused of price gouging
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Supermarkets accused of price gouging

Geoff Riley

Sat, 13 Feb 2010 10:52:00 GM

Price gouging involves charging more for consumers whose demand is price insensitive, in other words the . price elasticity of demand. is low. This would allow the retailers to achieve a higher profit margin on their sales as they extract ...

absolute price elasticity of demand ?
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absolute price elasticity of demand ?

admin

Fri, 18 Dec 2009 12:07:41 GM

sold each day. After the price increased to $0.75 per can, sales dropped to 85 cans per day. Over this range, the absolute . price elasticity of demand. for soft drinks was approximately equal to can you explain how you did that? ...

What price ebooks?
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What price ebooks?

Do Some Damage

Mon, 08 Feb 2010 08:00:00 GM

All of that brings us back to the current kerfluffle: what price ebooks? The Atlantic has a nice piece about pricing -- taking a look at fixed costs and the . price elasticity of demand. . Like publishers themselves apparently, ...

From Google Blog Search: "Price elasticity of demand"
Tue Feb 23 11:12:51 2010