Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Cincinnati, Ohio.[2] that manufactures a wide range of consumer goods. As of 2008, P&G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit. In early 2010, P&G reached 4th largest corporation in the US by market capitalization, surpassed only by Exxon Mobil, Microsoft, and Walmart. It is 10th in Fortune's Most Admired Companies list (as of 2007).[3][4] P&G is credited with many business innovations including brand management and the soap opera.
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion spent by P&G is almost twice as much as that spent by General Motors, the next company on the Nielsen list.[5] P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.[6]
Contents |
|
