Verb

marketing

1. Present participle of market.

Noun

Singular marketing

Plural countable and uncountable; plural marketings

marketing (countable and uncountable; plural marketings)

1. Buying and selling in a market.
2. (uncountable) The promotion, distribution and selling of a product or service; includes market research and advertising.
3. (archaic) earlier (until the 1920’s), shopping, going to market.

French

Noun

marketing m. (plural marketings)

1. marketing

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production to the customer in order to stay profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Sourced

• You can tell the values of a nation by its advertisements.
  • Norman Douglas (1868-1952), South Wind (1917)

• An advertising agency is 85 percent confusion and 15 percent commission.
  • Fred Allen (1894-1957), Treadmill to Oblivion (1954)

• Ads are the cave art of the twentieth century.
  • Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

• Society drives people crazy with lust and calls it advertising.
  • John Lahr (1941- ), The Guardian (August 1989)

• By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
  • Bill Hicks (1961 - 1994), "Revelations" (1992)

• Marketing is the art of making something seem better than it really is.
  • Suso Banderas (1976- ), Randomsig sample sigquotes (2000)

• Life's too short to sell things you don't believe in.
  • Patrick Dixon (1957- ), Building a Better Business (2005)

• In Marketing there are those who satisfy needs and those who create wants.
  • Juan Carlos Castillo (1974- ), Marketing in Action (2005)

• Marketing is inherently about producing results - either financial or otherwise.
  • Geoff Smith (1962- ), VantagePoint Marketing (2005)

• You cannot Adhere to the Teachings of the Church on Sunday and not Apply to the Marketplace
  • Archbishop LeRoy Bailey Jr. (1946- ) " He is Lord"- a sermon delivered at w:The First Cathedral (2007)